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Today’s podcast guest has had a career that spans more than 15 years, and he’s literally never been turned down for a job. In fact, he’s never even applied for a job. He simply created his own broadcasting network and everything he’s ever done has simply followed from there.
On today’s episode of the PXPU Podcast, Aaron Cassady and I discuss:
02:33 - Background: Aaron's early love of local radio in Marietta, Ohio and studying business at University of Akron
04:16 - First steps: Starting internet broadcasting in 2009 with Hilliard Davidson games
06:09 - Business model: Developing sponsorship packages for New Albany broadcasts in 2010 and finding community support
08:37 - Expansion: Growth to five high schools by 2018 and creating a "Game of the Week" on traditional radio
11:22 - Hometown connection: Working with Marietta's WMOA station and becoming voice of Marietta High School
12:18 - Career balance: Maintaining full-time work in higher education fundraising while growing broadcasting business
14:42 - Side career perspective: Creating your own opportunities versus pursuing traditional broadcasting path
17:28 - Community impact: Giving back through scholarships and making a difference in local communities
21:15 - Finding talent: Working with aspiring broadcasters and creating opportunities for others
23:02 - Professional connections: Even established broadcasters like Bob McElligott (Columbus Blue Jackets) calling high school games
27:23 - Business background benefits: How Aaron's education helped him build a broadcasting network
30:41 - Craft development: Self-improvement techniques including listening to his own broadcasts and continuous learning
35:21 - Lessons learned: What Aaron would do differently (not overcomplicating business pitches to schools)
39:15 - Key advice: "Don't wait to start" - overcome analysis paralysis and just begin broadcasting
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